David P. Fritch, Esq., CPA. lays out a good framework and exercises for helping solo and small firms especially become more badass in their profile. Some key takeaways are avoid complacency, consider most valuable assets you have personally in terms of services, expertise and skills, and get organized. He keeps it at a high level, as Fritch has the book, and courses, and a website, if you are interested, reach out to him for more of the “secret sauce.” Building a book of business and a firm is tough; with David’s help, you can make it more achievable.  

Daniel Cotter

Chicago, Illinois